Almond Breeze Rebrand

Rebrand & Market Positioning

Goals

The goal is to take a brand that is currently struggling and rebrand it to shift its position in the current market. The Almond Breeze rebrand focuses on evolving it into a premium, lifestyle-driven presence while preserving the trust and quality it's built on.

Research

A deep dive into the company's history and current positioning. A swot analysis and competitor analysis. As well as a brand positioning matrix for the future.

Execution

The research informed the development of a brand strategy incorporating new designs across various touchpoints and mockups to show how the new direction could be implemented.

RESearch

The Goal of this Project is to evaluate Almond Breeze's current branding and positioning in the Dairy-free milk market. Then elevate it from the affordable and mainstream market sector to the premium and lifestyle sector.

History

Brand Positioning Matrix

Mission & Vision

Market & Competition

SWOT ANALYSIS

Current Positioning

VIEW BRAND STRATAGEY GUIDE

Future Positioning & Market Strategy

New Logo

Logo Sketches

Logo Geometry

The primary logo lockup features the full brand identity, including the icon, word mark, and slogan. It shows the iconic almond splashing into milk, a nod to both product origin and freshness.

The word mark is set in an approachable typeface that brings a human touch to the brand, reinforcing its easy-going personality. The slogan “Easy Breezy” is integrated, capturing the brand’s laid-back, supportive voice. The lockup is presented in the primary color palette of dark blue and white, evoking a sense of trust, clarity, and modern simplicity.

Color Palette

The color palette refreshes hues from the original brand while adding new ones to work with to give a modern and calm feel.

Typography

All the fonts for this brand are purposefully chosen to resemble a handmade, easy going, down to earth, natural, and human like feel. They exist in unison and contrast with the primary and secondary type being thick and thin.

The thin and friendly font was chosen to stand out among its competitors and take on a new personality in the non dairy milk market.