D & D Goodies is a Vietnamese Food Truck.
Goal:
Create branding for a Vietnamese food truck that conveys its cuisine at a glance. The design should feel bold, inviting, and easygoing while reflecting the flavors and essence of Vietnamese culture.
Research:
I researched their existing visual identity, drawing inspiration for an easygoing and vibrant style. I explored potential Vietnamese cultural references, reviewed their menu and Facebook activity, and identified their target customer base.
Execution:
Use of maroon, red, and rice terrace patterns. Graphics references to food because the company's name does not hint at the cuisine. Created a catchy tagline. Ultimately, D&D Goodies now has a distinct and recognizable visual identity that will stand out in a crowd of food trucks.
Brand Guidelines
Logo | Color | Typography | Pattern | Tagline
Ordering side of the food truck, shows menu, cusine, and tagline.
Menu
To-Go Bags
T-Shirt Back
T-Shirt Front
Stickers
Ideation
Showing a sample of the brainstorming process for this project.
Left to right: Color Combos, typeface Choices, Logo iterations.
